It can be lonely at the top.

When the buck stops with you, every decision can become a mountain to climb; it can be difficult to see the wood for the trees. How can working with an advisor make this process easier?

Let me give you an example.

A client of mine, every year, must decide whether to buy the latest equipment for her business.  It is not a small investment, and she routinely agonises over whether to commit the money. This year (and I am blowing my own trumpet here) she told me this is the first time she has not lost sleep over the decision, thanks to my advice.

What was this advice?

Well, it was not the answer. Only the founder can provide that; it is their business, their livelihood and they know it best. What an advisor like myself offers is a framework. I helped her reach her own decision in a thoughtful, logical way using a rational process of questioning her thinking.

Rather than calling myself an advisor, I prefer business mentor. My passion is helping CEOs and founders reach their true potential; to help them achieve just what they want for their business.

The process of clarifying strategy is fundamental for businesses.

Why do you exist? What are you offering? How are you helping your customers?

These are the classic questions but for a small business being run by the founder it is always really important to start off by understanding what the founder themselves wants from the business. Is it to maximise growth and prepare the business for an eventual sale or is it to continue running the business in a stable and sustainable state with the work/life balance the founder wishes for? Both are equally valid objectives but require very different strategies to be put in place.

Another client of mine decided to turn down an offer in investment in their business as the investor saw the opportunity to grow whereas the founder’s objective was to have a regular income and a certain quality of life. After much consideration and a number of conversations with me, the founder decided their objective was best achieved by managing the business in what would be traditionally seen as a less ambitious way.

Central to being an advisor is that you do not have all the answers; but what you do have is a wealth of experience of reaching decisions in a measured, thoughtful way.

What I aim to do when I work with your business is provide a framework and lots of thought provoking questions – the rest is up to you.